A business must have an Internet presence in today's environment. Now, the lack of a website is analogous to not having a fax in the '90's, or lacking an email address as the new millenium began. The absence of current mechanisms for communication will be noted and an unfavorable impression of the business lacking a website will almost certainly result.
Perhaps the only worse impression to be gained from a business that lacks a website, is a business with one that is carelessly or poorly designed. True or not, this indicates a lack of interest or concern by that business in providing clients or customers with a modern means of communication.
Immediately following the importance to a business of presenting itself well with a professional website and a clear message, is the importance of selling the products or services the site promotes. The volume of visitors to a website may be high or low, but volume alone will not result in adequate sales unless the site is optimized for conversion.
Adequate conversion from a website is the result of many factors working together. High on any list of the most important factors are the following:
- Sufficient demand for the product or service being sold.
- A compelling website design with commanding imagery, fonts, and color combinations.
- Obvious, clear, and easy-to-use site navigation.
- Consistent offers at a competitive price with frequent calls to action ("buy now", etc.).
- Web analytics, and regular evaluation of that data with site adjustments as required.
- Competitive intelligence, regularly renewed.
- A website that allows clients or customers to buy or communicate in familiar and trusted ways.
We are familiar with, embrace, and work with all of these concepts. We use sites we own and operate to continually test and refine design and marketing methods, passing our successes along to our clients.
We know ecommerce, and we know lead generation.