Trusted implementations by Magento and WordPress merchants since 1995
Professional Background

Bruce Clerk

Over 30 years of experience in professional services — IT consulting, senior project management, e-commerce, cloud infrastructure, and digital marketing.

Roles Fractional CTO · IT Consultant · Senior IT Project Manager · Alhena AI Partner
History

Long-term client engagements, measurable results.

We have engagements with long-term clients, upgrading their shopping carts with AI. This has made significant betterments in both SEO and user experience at category and at page levels. We have time and talent to accept a few more projects.

Project Management

Since 1998, I have managed:

Combining solid accounting skills with IT development, accounting application upgrades, coding, network administration, database administration, and marketing experience. I have practical knowledge and hands-on experience in each of those disciplines, and guide, supervise, and manage small to large projects across a wide spectrum of business needs. I can, and do jump in as needed to add work as required to projects managed.

Core Disciplines

Seven areas of hands-on expertise.

AI

AI & Agentic AI

As a Fractional CTO, I apply AI and agentic AI to audit, improve, and ensure best-in-class SEO, SEM, and AI overview performance for clients. Every deliverable is original work, developed with AI assistance but not produced by copy and paste.

SEO

Search Engine Optimization

I study business models, objectives, and client visions. I conduct detailed research into competitors, use professional tools to build customer profiles, evaluate queries, and develop SEO campaigns as a fundamental element in website projects.

SEM

Search Engine Marketing

Pay-per-click campaigning using Google research tools, married to statistical data. Campaigns are created based on competitive insights, keyword identification, budget considerations, and many other factors. Well done, rapid results may be expected.

SEC

Network & Website Security

Comprehensive IT security for websites and networks. Experience using AWS utilities (EC2, IAM, S3) to isolate data and block unauthorized access. Familiar with, and can train network users against phishing, on VPN use and management.

CTO

Fractional CTO

For SMBs that need senior technology leadership without a full-time hire, I serve as Fractional CTO — setting technical direction, evaluating platforms and vendors, managing development resources, and ensuring technology investments align with business objectives. I bridge the gap between ownership and technical execution: translating business goals into engineering decisions, auditing existing systems for risk and opportunity, and guiding teams through upgrades, migrations, and new deployments. Engagements are scoped by project or retained on a part-time basis.

WEB

Website Maintenance

For years I have maintained websites for clients — ensuring they are fast, secure, updated, and upgraded. I maintain, manage, customize, and oversee hosting, especially for open-source applications including Magento on Linux servers.

CLD

Cloud Administration — AWS & GCP

Early adopter of cloud hosting. Completed migrations of e-commerce and content management systems within a day, moving them to a secure, solid, tested installation on AWS or Google Cloud Platform. No requirement to become a long-term service provider as part of a migration.

Location
San Diego, California
Hours
9am – 4pm, 7 days
Phone
+1 619 636-6767
Get in touch →

Let’s talk about your platform.

Whether you’re on Magento, WooCommerce, or Shopify — if your website should be doing more, we can show you how.

Get in touch →
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